Why is dissatisfaction coefficient negative?
A negative sign is used to represent dissatisfaction when the feature is missing.
Kano Response Input
Enter counts for A(Attractive), O(One-dimensional), M(Must-be), I(Indifferent).
Kano Coefficients
| # | Feature | A | O | M | I | Satisfaction | Dissatisfaction |
|---|---|---|---|---|---|---|---|
| 1 | Feature 1 | 15 | 25 | 40 | 10 | 0.44 | -0.72 |
| 2 | Feature 2 | 15 | 25 | 40 | 10 | 0.44 | -0.72 |
| 3 | Feature 3 | 15 | 25 | 40 | 10 | 0.44 | -0.72 |
What is this tool?
The Kano model helps you distinguish which features delight users versus which features prevent dissatisfaction.
How to use
- 1Enter A (attractive), O (one-dimensional), M (must-be), and I (indifferent) counts.
- 2Calculate satisfaction and dissatisfaction coefficients.
- 3Set investment priority based on coefficient position.
- 4Treat must-be items as baseline quality requirements.
Frequently Asked Questions
Can we use Kano with a small sample?
Yes, but avoid overgeneralization. Interpret alongside qualitative interviews.